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In this episode of Our Business Shenanigans, Jen and Nicole dive deep into the world of digital marketing, focusing on how to effectively vet marketing agencies, understand contracts, and the importance of transparency in partnerships. Joined by Justin and Philip from Digital Anchor Media, they discuss the significance of tracking ROI, the red flags to watch for when hiring an agency, and the necessity of maintaining open communication. The conversation also covers practical tips for navigating Google Business and Local Service Ads, emphasizing the need for a diversified marketing strategy to avoid dependency on a single channel.